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Effects of IT-enabled entrepreneurship on gender equality in a digital economy: Evidence from Qualitative Studies

Li Xu(1), Hao Zhu(2), Songyu Jiang(3), Qu Zheng(4), Chunyang Yu(5),


(1) School of Artificial Intelligence and Electronic Engineering, Sichuan Technology and Business University, Chengdu, Sichuan, 611745, China
(2) School Of Busines, Geely University, Chengdu, 641419, China
(3) Rattanakosin International College of Creative Entrepreneurship, Rajamangala University of Technology Rattanakosin, Nakhon Pathom 73170, Thailand
(4) Department of Student Affairs, Chengdu medical college, Chengdu 610500, China
(5) Sichuan Vocational College of Cultural Industries, Chengdu, 610213, China
Corresponding Author

Abstract


Persistent digital divides and gendered health inequalities constrain women's participation in the digital economy, even in highly connected contexts like China. This study develops an explanatory framework for how information-technology-enabled entrepreneurship (ITEE) affects women's economic security, health, and capabilities. Using a constructivist grounded theory approach based on 80 interviews in China, the analysis reveals four themes. Capability formation shows how increased income and flexibility allow women to invest in health. Algorithmic exposure highlights the dual nature of platform visibility, boosting sales but also enabling harassment and anxiety. Care negotiation examines how unpaid care duties and infrastructure impact sustainability, showcasing adaptive strategies. Trajectory configuration integrates these into differentiated pathways, from vulnerable to health-enhancing, depending on aligned support. The findings position health centrally in digital capability and link platform governance and care ecologies to sustainable empowerment, suggesting safe platforms, caring support, and integrated policies are essential for women's wellbeing.

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